Its summary explains who the company is, its brand values, and how it differs from other Italian menswear brands. The copywriting is clear and straightforward, which makes 40 Colori sound credible and friendly. The MVMT About Us page makes use of sections to tell different parts of its story. Marie Forleo structures her About page like a long-form letter to the reader. For entrepreneurs who have a personal brand that goes with their business, this style of About Us page might be better. You can treat your business as one important chapter in a much larger series of stories, starting at the beginning and ending where your ideal reader is introduced as a character.

The essence of a brand can be found in the feelings and meaning its name evokes. So another good place to start your story is with why your business bears a certain name. Instead, the story is told through a video, imagery, and sparse copy that summons the idea of resilience, exploration, and embracing the essential. The best About Us pages accomplish their goals through telling a story about a brand. Explain how you set out to find a solution i. Stories are all about representing change—starting in one place and ending up in another—which is something your About Us page should also do as visitors scroll through it.

This is often accomplished with an illustration or infographic that presents your business model in an easy-to-digest manner, like this one used by Taaluma Totes that explains how it sources materials for its products and how donations help support the country of origin. There are a variety of ways to integrate social proof into your About Us page, from embedding Instagram galleries of customer content to featuring the logos of publications that have covered you to highlighting a quote you lifted from a customer review. Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story. Consider the stats you can use on your About Us page to make a point about your company mission or to quantify your impact as a business.

Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business. Even if you only highlight the founders, your About Us page can be a chance to build your personal brand and share how your story and experience makes you and your company a good fit to serve your market. If you can, you should mix up the media on your About Us page to add variety and break up the text in your page design. At the very least, you can include high-quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business. Keep in mind that writing your actual copy in the first person e. However, a story is just the start.

Many ecommerce website builders will include an About Us page in your starter template. The problem is, no generator can create the story behind your business. About Us pages are unique to your business and should be written with consideration in mind. Another option is to use the About Us page templates above. Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles. And for those who are already well into their own story, it might be worth taking a look at your analytics to see if new visitors are regularly stopping by your About Us page.

Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free 3-day trial of Shopify. Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify. Email address. Store name. Your store name. Create your store. Sign up now. Opens in a new window Opens an external site Opens an external site in a new window. Click here to start selling online now with Shopify. Read More. The 13 Best Dropshipping Suppliers in Amazon Dropshipping Guide- How To Dropship on Amazon How to Write a Return Policy Template Included AliExpress Dropshipping- How to Dropship From AliExpress Emotional Persuasion What It Is, Why It Matters and How to Use It 4 Ecommerce Conversion Killers Hurting Your Sales.

Table of Contents What is an About Us page? Free Webinar: Marketing Struggling to grow sales? Register now. Free Worksheet: Brand Storytelling Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling. Your store name. Create your store. Sign up now. Opens in a new window Opens an external site Opens an external site in a new window. Read More. In contrast to a landing page , your About Us page is the ideal place to accommodate a number of objectives: Communicate the story of your business and why you started it.

Describe the customers or the cause that your business serves. Explain your business model or how your products are made. Put a face to your business, featuring the founders or the people on your team. Incorporate persuasive content e. an explainer video, data visualizations, links to blog posts that might otherwise clutter your homepage. In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products : Why should they buy from you? Free Reading List: Copywriting Tactics for Entrepreneurs Is your website content costing you sales? Get the free reading list. Get our Copywriting Tactics reading list delivered right to your inbox.

Almost there: please enter your email below to gain instant access. Email address Get updates. Thanks for subscribing. Introduce the problem: Describe the problem that called you the main character to act. Rise to the challenge: Explain how you set out to find a solution i. start your business and the obstacles you faced along the way. About Us page story template [FOUNDERS] started [COMPANY] because [EXPLAIN PROBLEM IN YOUR INDUSTRY]. That's why [DESCRIBE JOURNEY TO SOLUTION]. We want to be [STATE YOUR MISSION GOING FORWARD]. Keep in mind that writing your actual copy in the first person e. I, We will help build a more personal connection with your audience. Your About Us page is About YOU, so don't shy away from that.

Frequently asked questions about writing an about us page How do I write an about page? Treat your about page as an introduction to your customers. Share who you are, why you started the brand, your vision and mission and how you plan to grow your brand. Consider this as your store's resume that you need to keep updated at all times. The more you share about yourself, the closer your customers will feel to your brand. How can I write about myself? We know how tough it is when it comes to writing about yourelf. Introduce the company to the reader Explain what the company does and why it exists Describe the people who work at the company Talk about how you can get in touch with questions or comments 3. Write the content or use Copy. ai to help you get started.

Once you have your structure down, you can start writing the content. Example: [Company name] is a [company type] that [does something]. We exist because we believe that [something else]. We have worked hard to build a team of people who share our passion for [something else]. If you have any questions or comments, feel free to reach out at [contact info]. Example: Welcome to [company name]! We're a small team of dedicated people who are passionate about what we do. We believe that as a business, we should be able to make an impact on the world around us. That's why we're here—to create products and services that help others do their best work and make their biggest dreams come true. We know that you have questions. Whether you're looking for more information about our products or just want to talk shop, we're here for you.

You can reach us at [phone number] or send us an email at [email address]. Example: Welcome to [company name], where we help businesses get more customers! We help businesses become more visible online with simple, effective strategies that work.

An About Us statement is a critical piece job posting or web site. After reviewing thousands of About Us statements through our Text Analyzer job description software , I want to share a few things in this article:. This article focuses on the About Us statement in job postings. But most of my tips and examples will also help you rewrite the text of the About Us page of your career site too. from a job board, Google, a shared link, etc. The best About Us statements are ones where the writer takes a copywriting approach which I recommend for all your job content. Facebook does a great job of this here:. For example, most candidates love the option to travel. Or, if training is a big deal in your biz then say something like what Accenture says in their About Us:.

SAP does this in their About Us statement:. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Some candidates crave working for smaller co. And for candidates who prefer working for a large company, you want them NOT to apply to your biz yet. We are building the product from first principles, enabling us to have unparalleled features and a seamless, modern experience for our customers. Awards are social proof, a proven way to influence candidates. Finally, you have to end strong. Readers often scan text and focus on the beginning, skip the middle and then focus on your ending.

Are you one of them? If so, we want to talk to you! When in doubt, I recommend you end your About Us statement with a call to action for the candidate to apply. Some companies such as Facebook, Airbnb and SpaceX go with no About Us header which is fine too. Below are some samples of About Us statements from top brands in the world as well as fast-growing newer companies. You might borrow ideas from the About Us statements below to build your own unique About Us template. SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not.

Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars. Brex is revolutionizing financial services for businesses, starting with corporate cards for startups. Started in in Spain, ZARA today is an internationally known fashion retailer represented in over 88 countries around the world. Our company requires professionalism, imagination, high energy and team spirit. ZARA will give you the means to excel. ZARA will put you into the heart of the action and the heart of its growth. PepsiCo is a global food and beverage leader operating in more than countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands.

Guiding PepsiCo is our vision to be the global leader in convenient foods and beverages by Winning with Purpose. Our employees drive our culture. At PepsiCo, what makes you unique, makes us better! We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since , we are the largest technology and consulting employer in the world, with more than , IBMers serving clients in countries.

Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. is the leading consumer genetics and research company. Our mission is to help people access, understand and benefit from the human genome. More information is available at www. SAP started in as a team of five colleagues with a desire to do something new. SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment.

Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them. About Us: GE NYSE:GE drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer.

Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender including pregnancy , sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. We partner with the most important institutions in the world to transform how they use data and technology. Our software has been used to stop terrorist attacks, respond to natural disasters, discover new medicines, gain an edge in global financial markets, and more. About us: DoorDash is a technology company that connects customers with local businesses.

Customers order meals and other items from their favorite local merchants and Dashers deliver it directly to their doors. Since the beginning, American Express has been defined by its ability to innovate, evolve, disrupt and take risks. What has remained constant throughout this history of transformation is our dedication to our customers, to our employees, and to the values on which American Express was built: integrity, quality, respect, and community. American Express is one of the most respected employer brands around the world. Our open, creative, and collaborative culture is a big part of why we regularly win best workplace awards across the globe. JOIN OUR WINNING TEAM! WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc.

My team here at Ongig is on a mission to transform your job descriptions. The About Us section is a key element. September 23, by Rob Kelly in Job Ads. Toggle navigation. After reviewing thousands of About Us statements through our Text Analyzer job description software , I want to share a few things in this article: What content to consider for your About Us section Copywriting tips on how to write your About Us section 15 Examples of About Us statements that might give you ideas for your own This article focuses on the About Us statement in job postings. Magazine About Us Tip 7: End Strong! Some examples of ending your About Us strong: I see 2 endings that work. Most employers put their About Us statement at the beginning of their job posting.

Starting your job ad with About Us statement is almost always a mistake. You should instead put your About Us towards the end of your job ad. specifics about the job and penalize you for redundant content e. About Us content identical across all your job pages. SpaceX no header SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Brex About Brex Brex is revolutionizing financial services for businesses, starting with corporate cards for startups.

Zara no header Started in in Spain, ZARA today is an internationally known fashion retailer represented in over 88 countries around the world. PepsiCo We are PepsiCo PepsiCo is a global food and beverage leader operating in more than countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands. Instagram no header Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. GE About Us: GE NYSE:GE drives the world forward by tackling its biggest challenges. com GE offers a great work environment, professional development, challenging careers, and competitive compensation. DoorDash About us: DoorDash is a technology company that connects customers with local businesses.

Customers order meals and other items from their favorite local merchants and Dashers deliver it directly to their doors American Express no header Since the beginning, American Express has been defined by its ability to innovate, evolve, disrupt and take risks. WorkWave JOIN OUR WINNING TEAM! Magazine Why I wrote this? September 23, by Rob Kelly in Job Ads Leave a Reply Cancel. Name required. Mail required will not be published. RESOURCES Blog Guides Case Studies. ABOUT US Mission Team Our Clients Our Partners Press Giving Back. LEGAL Terms of Service Privacy Policy DMCA Policy.

Marketing Cloud. Don't be afraid to showcase who you are as a person or brand—this is your opportunity to connect with your audience]. List: the 6 best ecommerce hosting providers Ideal platforms for businesses looking to sell online. Frequently Asked Questions How to write an about us? The focus of the site is very simple: to get visitors to convert by signing up for his email newsletter. It has personality and is visually engaging. Every story needs a protagonist, and so does every About Us page.

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