This provides you with a pre-set cover page and table of contents; a variety of page layouts to work with; and a picture of how to organize content, add designs and break up text. A case study is not a technical document that needs to be structured in a specific and formal way. You can get creative but focus on making your content clear and easy to understand. Case studies, in business and marketing, are stories of success achieved through a product or service. The product can even be a strategy or framework that was pioneered by an industry thought leader.

Many brands publish case studies on their website to share how their clients see tremendous value in using their products. The case study essentially chronicles the entire client journey from having a problem, to finding the solution, and the outcome of that solution. Venngage Case Study Creator Captivate your clients by highlighting your company's solutions, and get valuable insights to improve your business strategy with Venngage's case study templates. GET STARTED NOW. Trusted by. Design professional case studies for meetings, and negotiations. START CREATING FOR FREE. How to create a case study in 5 easy steps: 1. Sign up for Venngage with your email, Gmail or Facebook account.

Browse our selection of case study templates and click "create" to get started. Use the drag-and-drop editor, along with royalty-free photos, illustrations, icons and more to customize your design. Download your completed case study design as a PDF or share it using a shareable link. Showcase your challenges to elevate your brand with ease. Customizable Templates No design experience? User-Friendly Editor Easily visualize and present complex case study examples with Venngage editor. Access Stunning Photography A case study report is more engaging and impressive when you use Venngage's library of 3 million stock photos. Data Visualization With Venngage's free case study creator, you can add data collected from a Google Sheet or CSV, and the chart automatically populates the data.

My Brand Kit Build your brand through consistency. Customize Venngage's Case Study Templates Venngage's online case study creator offers all the tools so you don't have to start from scratch. Choose your favorite design from the templates library. We have an extended gallery of layouts you can work on. Just organize your qualitative and quantitative data, add customizable graphs, icons and images, set your brand identity, and start creating a comprehensive case study report. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing services , you will learn how to write a case study professionally, from researching to citing sources properly.

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance.

Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point. Case studies involve a lot of storytelling — they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about words, which is much less than the length of an average research paper. The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve.

You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution. The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:. When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study.

Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:. Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:. Moreover, such type of studies demands in detail analysis of a person, a group, or an event. You may also like Remote Work Policy Template. In addition, you can also create these templates on your own or you can download them from any website. There are no specific formats for these templates. You have to create or download those templates that suit your own needs.

At first, you should identify what type of case study you are going to perform. You should strategize your case study well.

It proves the impact your actions have on the bottom line and is the single most important element of building trust amongst prospective clients. One that engages readers and makes them care about your offering and excited to work with you? Important caveat: this article explains how to write a case study for business purposes. In business, a case study is a written description and analysis of how a company or a person approached a problem and what results they achieved. The most common type of a case study in a professional setting is a story detailing a partnership between a vendor and a client. The purpose of a case study, usually, is to provide your prospective clients with specific examples of how your products or services can help solve business problems they might be facing.

In short, case studies legitimize your business activities allowing you to go beyond explaining what you do and focus on how well you do it. Want to see the deck that helped them achieve such an amazing result? Check it out here:. No matter how great the contents of your case study might be, if you fail to present it in an eye-pleasing way, most likely, no one will really read it. The good news? Have a look below to see what your case study might look like. The last thing you want is for someone to open your case study, give it a quick glance, and decide to skip. At least not immediately. First, they skim the contents to see if the subject is relevant enough. How to make sure your case study sticks? Provide an overview of the whole case. How to write a case study introduction?

Define the problem or the most significant challenge. For instance, low conversion rates, a technological issue or high costs. It could also be a combination of such factors! Share the most important results your actions produced. Pro Tip. While, as its name implies, this section comes at the beginning of your case study, write it last. First, craft the rest of your document, then pick the most important bits and compile them into the introductory overview. In the middle of the desert. He had no spare, no signal, no food, and only enough water to keep him alive for 48 hours. What could possibly be done to help him?! See, in your case study, make the client seem like Adam so that, later on, you can paint your company like the miraculous savior.

Ideally, in such a way that they can picture themselves as Adam. Highlight a problem your product or services solve and present an example of when that problem was troubling a client really badly. Explain the problem your customer faced that prevented them from achieving those objectives prior to working with you. Here comes the moment to toot your own horn a bit and also that moment when you can get slightly technical. Present your solutions in reference to the issue your client was dealing with and make it obvious that those are easily replicable for all future cases. Of course, the exact formula for this section will depend on your industry and mode of operation. How to write a solutions section in a case study?

Highlight the features of your product or service that turned out to be the most beneficial to your customer. If possible, attach or link to relevant assets that will work as real-life examples of your solution unless, of course, the information is highly sensitive. In business, nothing speaks louder than ROI and you know it. What they want to know is this: Will that help me save or make money? When writing a case study, your job is to present results in a way that answers the above question with a resounding YES.

You need to make it blatantly obvious that your solutions heavily impact the bottom line of the client in question and that such results are easily replicable. If possible, by all means include quotes from your client. Results should speak for themselves, obviously, but showing the real human whose problems you solved makes for a much more powerful narrative. Plus, it further adds credibility to the case study. Start by preparing a list of powerful case study questions to guide your client interviews. Everyone enjoys a solid epilogue. To end on a high note, include a list of key findings from your case study. It shows that your support is valuable enough to warrant long-term collaboration, not just a one-off endeavor.

Now, not every case study requires a call to action especially if your main purpose is to inform and educate rather than convert, which is okay, too , but for those more commercially-oriented ones, do add it. Thanks for reading the guide. Hi, I'm John, Editor-in-chief at Storydoc. As a content marketer and digital writer specializing in B2B SaaS, my main goal is to provide you with up-to-date tips for effective business storytelling and equip you with all the right tools to enable your sales efforts. Try Storydoc for free for 14 days keep your decks for ever! This is a preview of your story. Powered by. Sales enablement. What is a case study? Spot's team used this deck to boost their conversion 2x By drawing the bigger picture even deep-tech software products can be easily explained.

See it live. Your browser does not support the video tag. Browse interactive case study templates No matter how great the contents of your case study might be, if you fail to present it in an eye-pleasing way, most likely, no one will really read it. Load more templates. Go back to the template. Here's how to write a case study:. Open with an introductory overview 2. Explain the problem in question 3. Detail the solutions that solved the problem 4. Refer to key results 5. Finish with recommendations and next steps. Open with an introductory overview The last thing you want is for someone to open your case study, give it a quick glance, and decide to skip.

Introduce the purpose of the case study—specify exactly what you were aiming to achieve. Explain briefly what the solution to the problem was. Keep it short. Pro Tip While, as its name implies, this section comes at the beginning of your case study, write it last. Detail the solutions implemented to solve the problem Here comes the moment to toot your own horn a bit and also that moment when you can get slightly technical. Refer to key results In business, nothing speaks louder than ROI and you know it. Pro Tip If possible, by all means include quotes from your client.

Finish with recommendations and next steps Everyone enjoys a solid epilogue. Here are the key points to keep in mind when writing a case study: Put an introductory overview at the beginning. Present the problem you were solving and your exact solutions to that problem. Include numerical, verifiable results your product or services delivered for the client. Explain what the next steps are, especially if you plan to continue working with the client. Finish with a strong, clear CTA, making it easy for prospects to reach out to you. Table of contents. Browse interactive case study templates How to write a case study.

More on this topic. Make your best pitch deck to date Try Storydoc for free for 14 days keep your decks for ever! Make my deck.

Start your free trial today. If you are asked to write a case study in APA format, keep in mind there are some specific requirements that you need to adhere to. Facebook Twitter Youtube Pinterest. Structured abstracts are becoming more popular for basic scientific and clinical studies, since they standardize the abstract and ensure that certain information is included. When it comes to creating case studies in the medical field, time is the essence — save hours by using this versatile templates on Decktopus. Do you agree to our cookie policy?

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